Innovative Ways to Attract Passive Candidates in Healthcare and IT Staffing  


It's possible that you have noticed an increase in IT recruiting and healthcare agency staffing in recent years, there has been an unusual amount of rivalry for elite candidates. Passive candidates can discover a secret reservoir of extraordinary potential, which remains untapped by job boards and career fairs as they are inundated with active candidates. These experts, known as passive prospects, are working and not actively looking for new opportunities. However, they have the ability and expertise that might significantly impact your organization.  

By not contacting a healthcare agency staffing you are essentially giving up access to a sizable pool of some of the greatest applicants when you disregard passive candidates. Candidates for passive healthcare roles are typically more driven and have a lower likelihood of needing skill development or schooling. However, reaching out to, drawing in, and interacting with these individuals effectively requires a special strategy and a few distinct techniques, which we'll go over in this article. 

Who is Called Passive Candidates? 

Candidates in the healthcare industry who are actively looking for work. Active candidates will take the next action. They apply for posted positions and upload their resumes on job board or contact a recruiter to assist them in finding their next employment. Even if they could be considering changing careers at some point, they haven't taken any concrete steps to improve their situation.   

Passive job seekers are recruited with the help of healthcare agency staffing who are not actively seeking new positions. Yet, they remain open to a strong career opportunity if it arises. Because they are seeking applicants with a successful work history and a favorable work-related record, many companies specifically target passive job seekers. Companies frequently go after inactive job searchers due to a dearth of suitable applicants for important positions. Currently, nearly 70% of applicants worldwide are passive. If you aren't actively looking for these professionals, you are just not accessing the vast amount of talent that is there.  

Why Attracting Passive Candidate for Healthcare & IT Staffing? 

We hear that the talk of the town is the elusive yet desirable passive candidate. At any recruiters meet or on any recruiting blog, you will find that attracting passive employees is all the rage. And rightly so! The passive candidate is what a recruiter’s dream is made of. According to a post by LinkedIn around 75% of the workforce is passive, at a given time. 

Benefits of Attracting Passive Candidates  

The primary attribute of passive candidates is that they already have a job, hence they are not actively seeking one. Read the benefits below: 

  • Passive candidates are not desperate for jobs 

Healthcare agency staffing views these candidates favorably because they make career-oriented decisions instead of ones based on necessity, and they don't exhibit desperation. Seventy-five percent of applicants research jobs on their own prior to applying. They are well-informed and deliberate about their choices. Accordingly, passive applicants are more likely to be content in their new positions and to be eager to work there longer. 

  • Passive candidates are transparent 

Passive candidates have great job security because they already have a job. There won't be any examples of overly dramatic CVs intended to impress. They provide true information on their resumes and have a strong track record. 71% of employees say they are actively looking for work or are at the very least open to a new opportunity. Moreover, employers value candidates that are open and truthful about their professional ambitions. As they are passive, candidates won't be persuaded to accept unfulfilling positions just because they pay more. 

  • Faster return on investment 

Passive applicants, when selected by healthcare agency staffing match their desired position with their own advantages. This contributes to a rise in worker engagement. As a result, your candidate offers a far quicker return on investment. Moreover, this shortens integration times and boosts output. Passive candidates significantly reduce the likelihood of making a poor hire. Aggressive candidates are less motivated than passive candidates and are 17% more likely to require skill enhancement after being employed. This significantly increases the ROI on passive candidates.  

  • They have training of the real world 

Most passive applicants have extensive training, real-world experience, and success in their current positions. Most of the time, they are happy in their existing roles. However, if a new opportunity fits with their professional objectives, they can be receptive to it. Because you are focusing on individuals who have achieved success and have track records in their respective fields, sourcing passive talent can result in a candidate pool of higher caliber. 

Additionally, rather than hoping that one of the candidates meets the requirements, you may target prospects who have the exact experience and skill set that you (and the hiring manager) are looking for. While active prospects can still be a part of your hiring strategy, to be successful with both types of talent, your recruiting emails must take two distinct methods. 

Passive Candidates By Function


How Can You Find Jobs as a Passive Candidate  

Those who are not actively looking for a new employment but may be receptive to new prospects are known as passive candidates. They are valuable candidates since they frequently have a great deal of experience and talent. Engaging with passive candidates, conducting strategic research, and utilizing a range of platforms and tools are all part of the process. 

  • Online jobs 

There are billions of users on sites like Facebook, LinkedIn, and Twitter. You can locate hashtags that will assist you in researching passive candidates by using Twitter's advanced search feature. Passive candidate interacts with the people of successful companies in your field by following them.  

They also have a higher chance of meeting someone amazing the more social media you use. One advantage of using online forums to find talent is that you may see candidates in settings where they are involved and active. It's usually easier to reach out to passive applicants when you can tailor your communication, which is made possible by having more information.  

  • Finding jobs through connections  

Referred by other employees, the best employees are frequently the best ones. They typically produce more and are less prone to give up. Likewise, with those recommended by somebody you have faith in, such as an outside recruiter. Send an email requesting recommendations to your coworkers. These emails should ideally be specific. Brief them on your most crucial needs and explain the position for which you are sourcing. Creating a referral program with rewards for successful leads can also be a smart move.  

  • Ask referrals about the job 

Find out who in your professional network would be a suitable fit for the position by asking them. If funds permit, provide an employee referral bonus to incentivize staff members to forward the job description to their professional networks. Prioritize contacting these inactive candidates. You might come across someone who so impresses you that you won't need to look any farther. If you haven't updated or examined your employee recommendation program in a few years, it might be time to give it another look. Employee referrals are still a common approach to finding passive job candidates. 

  • Contact a healthcare agency staffing  

For both businesses and job seekers, healthcare agency staffing is essential to the hiring process. Their responsibility is to locate qualified applicants for a particular job so that companies can make well-informed hiring choices. Some people may be misled into believing that healthcare agency staff are uninterested in helping them identify the ideal applicant. They may also believe that healthcare agency staff are only concerned with making lowball wage proposals. But nothing could be further from reality than this. The healthcare agency staffing connects the candidates and companies together so that both of them can benefit.  


Challenges in Attracting Passive Candidates in the Healthcare Sector 

Especially in the competitive employment market of today, the recruitment procedure by healthcare agency staffing for healthcare can be complicated and difficult. Successful healthcare organization and the provision of high-quality patient care depend on the recruitment and retention of qualified healthcare workers.  

  • Attracting the right candidates 

You have limited options if you have ever attempted to find the perfect candidate among a pool of unqualified talent. Not the best candidate for the position, but the best one you can find at the time, will be your choice. However, a smaller pool of highly eligible applicants is frequently the best source for hiring the right personnel, therefore it's not always about the quantity of applications. 

  • Qualified candidates 

Recruiters frequently contact qualified applicants on a regular basis, which makes it more difficult for your email to stand out. Furthermore, applicants who possess in-demand talents frequently weigh many jobs offers concurrently. It will take more work to convince passive applicants to pick your business over rivals. 

  • Email can be unread 

Using any regular email, you are unlikely to receive a response from the customer. You need to offer tailored, high-value material that grabs the reader's attention if you want a favorable reaction. Marketing emails may see a decline in open and click-through rates if they are impersonal or if they are overly sales-oriented rather than customer-focused. It can be a waste of time and resources for your team members if a significant volume of emails goes unanswered.

Graph Showing passive candidates By passion


Ways to Engage Passive Candidate 

The idea of recruiting employees in this manner is as old as the concept of employment itself, but the truth is that passive candidates are necessary if we are to make effective hiring. Before there were options for widespread advertising, businesses hired people through word-of-mouth or, as we now refer to it, referrals.  

  • Connect with email  

Sending email-based recruitment marketing materials to passive job seekers is another strategy to cultivate that relationship. They will gain more knowledge about the company from this, and since it is being sent electronically, you will be able to track who reads the emails and what links each recipient clicks on. Data about who unsubscribes, who doesn't open the messages, etc., can also be gathered. You can discover more about which applicants are more receptive to recruiting and which ones are not, as well as which marketing initiatives are successful and which are not, with the aid of those statistics.  

  • Candidate sourcing tools  

Recruiters can concentrate on other crucial duties like interviewing and selecting applicants by using candidate sourcing technologies, which can take over and automate the process of identifying and screening individuals. Applicant sourcing platforms utilize advanced algorithms and data analytics to identify candidates who fit specific job requirements. The healthcare agency staffing ensures that applicants selected for positions possess exceptional competence and the necessary knowledge and expertise.   

  • Use referral program  

Current employees are often the best source of passive candidates for recruiters. For good reason, recommendations have long been a mainstay of modern hiring practices. Studies show that referred personnel perform up to 15% better than non-referred hires.  

Through healthcare agency staffing, each of your employees has a personal and professional connection. Moreover, these networks usually contain a large number of outstanding applicants. Those who might be a good fit for available positions at your company. Passive candidates, however, are much more likely to think about an opportunity that comes their way from a personal connection than they are to respond to a recruiter's message.  


By their very nature, passive candidates are more likely to be finicky in their job selection. They don't necessarily have to accept the first offer that comes their way. They can search for a healthcare agency staffing that supports their beliefs. Plus offers them more work-life balance and provides opportunities for professional growth in addition to remuneration.  

It can be intimidating because there are more variables involved. Yet in the end, you will be able to find people who share your values and add to your company's culture. This will improve team chemistry and increase retention rates. Ultimately when the healthcare agency staffing strategizes its procedure, they can attract passive candidates for the job requirements.

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